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How to start a successful cannabis brand in a down market

(This story first appeared in the November-December issue of MJBizMagazine.)

Ryan Clark was 19 years old with a baby on the way when the Tulare County (California) Sheriff’s office raided the hobbyist grower’s first small-scale commercial cannabis grow: a lone plant in a house he and a few friends rented.

After that setback, Clark set out on “a mission,” he recalled in a recent interview, to acquire the brightest light he could find, by any means necessary.

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And so it was that Clark grew four plants underneath the glare of a 400-watt, high-pressure sodium wall pack that previously had been affixed to the outside of a building in an alleyway.

The profit from that operation funded a proper setup.

One thing led to another over the

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