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If I were starting a cannabis company in 2025: Lessons from 11 years in the industry

(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Chase Towery (Courtesy photo)

This summer marked 11 years since I stood in line outside Main Street Marijuana in downtown Vancouver, Washington, on the very first day of legal sales. 

I was new to the cannabis world then very new. I had just joined a startup called Viridian Sciences as an implementation consultant, working to bring ERP systems into an industry that was still figuring itself out. 

There were no real standardized processes, no widely accepted best practices. Just a thick book of compliance rules that needed to be integrated into, at best, previously loose systems and for many of the new licensees caught up in Washington’s green rush, completely new processes built from scratch. 

That first summer, our office was just a block down

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