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Infused beverage executives seek path forward for hemp, marijuana

As the cannabis industry anticipates rescheduling and a new Farm Bill, the question of how hemp and marijuana can coexist is central to the conversation.

Manufacturers of hemp-derived THC drinks have carved out a niche in liquor stores and some bars, offering consumers a growing alternative in the adult-beverage market.

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Some in the industry view hemp as a more viable business opportunity than marijuana, citing lower production costs and fewer regulatory barriers.

Kyle Neathery, CEO of Alabama-based hemp processor Samson Extracts, said companies will need to choose between marijuana and hemp unless they can separate their production processes, which would require a massive manufacturing space.

“Most regulators are going to require a separation of the operation,” he said.

“They don’t want marijuana mixing

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