Building a cannabis brand through manufacturing partnerships is “the easiest route to get in” the marijuana industry, according to Demitri Downing, founder of Marijuana Industry Trade Association USA and producer of the MITA Unshackled podcast.
But it’s not without risk.
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That’s why Downing’s team is vetting manufacturers from across the country to curate the inaugural MITA Manufacturing Pavilion at MJBizCon, scheduled for Dec. 3-6 in Las Vegas.
The Manufacturing Pavilion will feature 42 manufacturers from 25 states.
“People can come learn about how each of those states works, meet potential manufacturing partners and, perhaps, cut a deal,” Downing said.
“We’re creating this beehive of activity, a destination where people can come talk about deal flow.”
In the center of the manufacturing pavilion, MITA
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