This is the first in a regular series of MJBizDaily interviews with major THC industry players. To be considered for an interview, contact editorial@mjbizdaily.com.
Seasoned cannabis executive Joe Bayern’s path into the legal marijuana industry didn’t start with a passion for the plant.
It began with water.
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While chief operating officer at Voss Water in the late 2010s, he began scouting for new products. At the time, the “next big thing” was CBD. But as he looked deeper, he discovered a hidden world that traditional consumer packaged goods executives weren’t aware of: legal THC.
“I was never a big user, but I saw the potential of the marketplace,” Bayern told MJBizDaily.
Now, after a stint as president and chief executive officer of a
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