The Kansas City Royals are the second Major League Baseball team to partner with a CBD company.
The Missouri-based team signed an agreement with Colorado-headquartered Pure Spectrum CBD that’s designed to educate baseball fans about the benefits of cannabidiol, according to Kansas City TV station KSHB.
Terms of the Royals-Pure Spectrum deal were not announced.
But the partnership has already started with a brand activation, the Pure Spectrum Lodge outfield experience, at the team’s home field, Kauffman Stadium.
There, fans are invited to hang out and watch the game while learning about CBD.
“As someone who grew up in Kansas City, this partnership with the Kansas City Royals is more than a ‘dream come true’
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