(This story first appeared in the November-December issue of MJBizMagazine.)
Keef Brands is tapping into the growing demand for cannabis-infused beverages.
The Colorado-based company’s sales from January through August totaled $18.9 million – up 26% from $15 million during the same period last year in markets tracked by Headset, a Seattle-based cannabis data analytics firm.
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Revenue in the cannabis beverage category grew an impressive 11% during the year ended June 2024, according to a Headset study.
Keef has more than 70 stock-keeping units (SKUs), which include gummies, oils, vape cartridges and non-carbonated beverages – but carbonated sodas are the brand’s bread and butter, accounting for about 80% of the company’s overall sales.
The company has eight flavors of sodas and three different sparkling
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