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Last dance for Kristen Bell-backed CBD brand Happy Dance

Happy Dance is dancing no more.

The CBD skincare brand co-founded by Kristen Bell and launched by Toronto-based Cronos Group is being discontinued. The brand’s products, which include items like bath bombs and body butter, are being offered at 75 per cent discount until the e-commerce site shutters on Jan. 27, Happy Dance announced on Instagram.

Per Retail Dive, Happy Dance had a lower price than “premium” sister brand, Lord Jones, which is continuing to operate.

Retailers that currently stock Happy Dance products in the U.S., including CVS, T.J. Maxx and Marshalls, will continue to offer the products while supplies last.

“It pains us to remind you that as of Jan. 27, 2023, we’re discontinuing Happy Dance® from our website,” the brand noted on Instagram. “Let’s treat these final days as one last hurrah!”

Bell was reportedly involved in all aspects of bringing the brand

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