A rule banning third-party advertising and marketing services in New York’s fledgling adult-use marijuana market is being challenged in court.
Cannabis e-commerce platform Leafly Holdings is the principal in a lawsuit against New York’s Office of Cannabis Management (OCM) in Albany County state Supreme Court, according to Spectrum News 1 in Buffalo.
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The lawsuit also includes Stage One Dispensary in Rensselaer and a marijuana consumer as plaintiffs, Leafly told MJBizDaily via email.
The suit claims the OCM unfairly targeted so-called “third-party platforms” such as Leafly in adopting regulations that hamstring the industry and restrict retailers’ ability to market and promote products.
“Small business owners who face significant limitations in their ability to reach cannabis consumers face additional, unprecedented restrictions as a result of the new regulations,” Leafly said in a statement sent to MJBizDaily.
“We believe that everyone has the right to shop where they’d like and
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