A leading alcohol industry group has added a company that makes THC-infused drinks to its membership roster for the first time.
Cannabuzz, a Kentucky-based manufacturer of hemp-derived THC beverages, is now an associate member of Wine & Spirits Wholesalers of America (WSWA), the company announced in a press release last week.
“We’re proud to be the first THC brand to join WSWA’s THC beverage category,” Annie Rouse, Cannabuzz CEO & Founder, said in a press release. “We look forward to collaborating with the organization and providing our industry expertise to help grow a safe and accessible market.”
Being a part of WSWA will give Cannabuzz “access to distributor expertise, best-practice frameworks and policy engagement as the cannabis category matures,” the company said.
“Our goal isn’t just to sell drinks—it’s to help retailers, distributors, and regulators align on simple guardrails that protect consumers and give stores confidence to stock the category,” Rouse said. “We believe standardized labeling, potency appropriate serving sizes and clear age-gating will define the next chapter of adult cannabis beverages. We’re excited to join beverage-alcohol’s leading trade group to help build these responsible standards for hemp-derived THC [ready-to-drink beverages].”
WSWA staff did not respond to Marijuana Moment’s request
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