(This story is part of the cover package in the January-February issue of MJBizMagazine.)
When Alex Bitz joined Colorado-based Native Roots in 2015, employees at the vertically integrated company were using Google and Excel spreadsheets to input data about things such as when clones were planted and harvested, when plants were moved to a curing room and, finally, when finished products were transferred to retail outlets and sold.
Then, staff would duplicate those exact entries in Native Roots’ Metrc seed-to-sale software system.
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“That tells you that, the way we were operating, we couldn’t just use Metrc to complete the whole process,” said Bitz, Native Roots’ vice president of technology.
“We had to have our own systems, our own analytics, our own processes separate from that.
“And
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