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Marijuana cultivators in Vermont tap into opportunity for tourism, events

(This story is part of the cover package in the October issue of MJBizMagazine.)

Vermont is a small farming state, so it’s no surprise that recreational marijuana regulations included multiple license types for small cannabis farms to foster a craft ethos in the market’s burgeoning adult-use industry, which launched Oct. 1, 2022.

Like other small farmers in the Green Mountain State, marijuana cultivators face a daunting climate of suppressed wholesale prices, inflation and high taxes.

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Unlike their peers, many small cannabis farmers seem largely unaware of the opportunity Vermont offers license holders to diversify beyond their core agricultural products.

“At this stage, (they’re) not very aware at all,” said Lisa Chase, director of the Vermont Tourism Research Center at the University of Vermont Extension.

Value-added culture

Vermont’s small farmers have a well-established tradition and strategy of generating revenue beyond selling cheese and rhubarb.

They host festivals, concerts and

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