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Marijuana executives use AI to make product decisions

(This story is part of the cover package in the May-June issue of MJBizMagazine.)

C-suite executives might be considered a company’s most powerful group.

In reality, they are at the mercy of accountants, advisers, data analysts and other staff who provide them with the information they need to make decisions.

Artificial intelligence can change that bottleneck by giving executives the data they need when they need it.

“Data doesn’t necessarily need to be handled by IT anymore,” explained John Hanna, vice president of technology at C3 Industries, a vertically integrated cannabis company in Michigan.

“Executives can now type regular questions into a dialog box, and it’ll use key terms to really understand what the question is and retrieve and build the query for your data.

“I think we’re at a point where any executive – or any person, frankly, in the company – can use AI to ask questions and retrieve

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