Cresco Labs, a Chicago-based marijuana multistate operator, is launching a new advertising campaign on the Spotify audio streaming service.
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The campaign, targeting Illinois consumers, will promote the company’s Sunnyside cannabis chain with 30-second audio ads and digital banners through the Spotify app, according to a news release.
Spotify has more than 551 million users and 220 million subscribers.
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“This important partnership is not only a step in normalizing cannabis, but it also showcases the sophistication and quality of marketing that we have unlocked at Cresco Labs,” Cory Rothschild, the company’s national retail president, said in a statement.
Cresco’s move to advertising on Spotify comes at a time when Facebook, Instagram and Twitter have somewhat eased restrictions for marijuana and hemp operators seeking to market themselves on those social media platforms.
Read full article on Marijuana Business Daily
