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Marijuana retailers report robust sales from 4/20 weekend

U.S. marijuana retailers reported brisk business on April 20, the biggest day of the year for cannabis sales, despite setbacks from widespread e-commerce platform outages.

Retailers, point-of-sale (POS) and e-commerce operators overwhelmingly experienced significant increases in revenue and foot traffic during the high holiday weekend, according to first-hand accounts and industry data.

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In most cases, retailers and vendors handled the holiday rush and related festivities in fine fashion.

While some marijuana retailers using Dutchie e-commerce systems said software outages slowed or stopped transactions, less than 20% of Dutchie customers experienced performance issues, the Bend, Oregon-based company confirmed to MJBizDaily.

Dutchie’s POS and e-commerce software is used by more than 6,000 cannabis retail clients in the United States and Canada.

Marijuana retailers rejoice

Cresco

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