A campaign working to pass an initiative on the November ballot that would roll back the state’s marijuana legalization law has launched its first set of ads.
The two new spots from the Coalition for a Healthy Massachusetts both put a focus on impaired driving.
“From bus stops to public parks, marijuana smoke is impossible to escape. But it’s not just public spaces,” the first ad says. “Forty-two percent of drivers in fatal crashes test positive for THC.”
“Put the brakes on commercial sales,” it says. “Vote yes on Question 8.”
The second new ad says that “this isn’t about what adults do in their own homes.”
“Forty-two percent of drivers in fatal crashes test positive for THC,” it says. “Put the brakes on commercial sales. Vote yes on Question 8.”
While most people on both sides of the legalization debate discourage driving after consuming marijuana, reform activists would dispute the framing of the prohibitionist campaign’s new ads. Because cannabis metabolites can stay in consumers’ systems for weeks after their last use, there is no way to tell many of the drivers in fatal crashes cited by the ads were actually under the influence at
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