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Massachusetts Marijuana Retailer Encourages Package Recycling With Discounted $4 Joint Offer

“This is the first try at a serious program that says: Let’s take the plastic and recycle it. Let’s take this environmental concern seriously.” 

One of the state’s cannabis retailers is encouraging customers to recycle the plastic that encases certain cannabis products by offering them a $4 pre-rolled joint for every piece of packaging they return.

In the heavily regulated cannabis industry, nearly every product is required to come in child-resistant packaging that is typically made of plastic. Most of that plastic is not recyclable and ends up in the trash or tossed on the ground.

“Living in the city of Boston, I saw these [pre-roll] tubes all over the streets, they’re everywhere,” said Ture Turnbull, who with Wes Ritchie owns Tree House Craft Cannabis dispensaries in Pepperell and Dracut. “So we looked at what needed to be done, what the industry was doing to address this, what the policies around this were, and what opportunity there was for us to do right.”

Tree House’s recycling program incentivizes consumers to bring back their used packaging to the dispensary. Specifically, customers can return the plastic pop-top tubes that hold pre-rolled joints and the square-lidded containers that

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