For legal cannabis retailers, the record-breaking snowfall blanketing much of the northeastern U.S. meant a record-breaking surge in sales.
Ahead of the winter storm that arrived in force on Sunday, cannabis sellers in New York, New Jersey, Maryland and Massachusetts rang up Green Wednesday-level sales over the weekend, according to marijuana industry data analytics platform Lit Alerts.
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Along with the April 20 sales rush, Green Wednesday, the day before Thanksgiving, is one of cannabis retailers’ strongest days of the year.
“The sales success shows that cannabis has become a staple for many adults, on the prepping list with break, milk and eggs,” a spokesperson for Lit Alerts said in a statement.
In New York, where snowfalls in excess of a foot
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