Despite a 4.5% increase in revenue that reached $30.1 billion in 2024, the regulated marijuana industry experienced a 3.4% decline in employment, shedding 15,000 jobs to settle at 425,000 workers.
The trend signals that cannabis operators are recalibrating in response to economic conditions, market saturation leading to price compression and burdensome state and local taxes that push consumers to unregulated markets, according to Vangst’s “U.S. Cannabis Jobs Report 2025.”
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But it’s important to look at individual regulated markets rather than the United States as a whole, said Portland, Oregon-based cannabis data analyst Beau Whitney, who wrote the report for Vangst, an cannabis industry recruitment platform in Denver.
“Mature markets are atrophying and seeing declining revenue because of price compression,” Whitney told MJBizDaily.
“In
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