While I’ve never cared for the Eurovision Song Contest — most of the music is rubbish, campy and unpalatable, in my opinion — there are millions of people around the world who would disagree. The grand final of this year’s 70th Eurovision Song Contest, which was held in Vienna, reportedly had a “viewing share of 42.6%, over double the broadcaster average,” “a 54.8% share of 15–24-year-olds, up from 2025 and over four times higher than the broadcast channels’ average” and “5.43 million unique viewers on YouTube.” And on YouTube, TikTok, Instagram and Facebook, “official Eurovision content generated more than 2.75 billion views during the season (January 1 – May 30).”
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