One of the oldest multistate operators in the cannabis industry is changing its name to something closer to its original iteration.
Minneapolis-based Goodness Growth Holdings now will be known as Vireo Growth, the company said in a Monday news release.
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The company launched in 2014 as Vireo Health and soon became one of the best-known marijuana companies in the United States.
But in June 2021, the MSO changed its name to Goodness Growth Holdings.
Kyle Kingsley, a physician and Vireo’s CEO at the time, told MJBizDaily that the change to Goodness Growth signified the company’s purpose.
“We see ourselves as anti-Pharma, the company of everyman and we want to focus on goodness. I know that sounds unbelievably corny,” Kingsley, who remains executive
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