Missouri activists recently took down and reedited ads promoting their marijuana legalization ballot initiative following a challenge from a state law enforcement agency.
The original ads released by Legal Missouri 2022 this month featured b-roll of law enforcement officers, one entering a police car and another on a motorcycle. But the Missouri State Highway Patrol sent the campaign a cease-and-desist letter seeking the ad’s removal, saying advocates did not have permission to use the agency’s emblem.
The campaign complied, removing the digital ads late last week, before uploading two new versions that still show police vehicles and depictions of a police officer—but without any identifiable insignia.
The narration of the updated ad is the same as the original. Titled “Our Turn,” it points out that 19 states have elected to legalize cannabis for adult use.
“Now it’s our turn, Missouri,” it says. “A vote yes on Amendment 3 is a vote to let police focus on serious crime and give millions in new funding to veteran’s health care. For our police, for our vets: vote yes on 3.”
There’s also a 30-second version of the ad that has the same voiceover but more b-roll.
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