Missouri cannabis brands, manufacturers and retailers are adjusting to plain packaging rules enacted this month, adding to concerns about potential inventory shortages fueled by a statewide product recall.
Though licensed operators have had months to meet the latest marketing requirements, which went into effect Sept. 1, compliance challenges persist, industry sources tell MJBizDaily.
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Many licensed operators also are bracing for a widespread fire sale affecting thousands of products packaged under the previous set of rules as a key regulatory deadline looms.
The latest packaging guidelines include:
A requirement of only one primary color. An allowance of two logos or symbols in different colors. Mandatory design approval from the Missouri Division of Cannabis Regulation, a process that takes roughly 60 days.
“This regulation
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