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Motif Labs takes aim at young, fun cannabis consumers with Rizzlers

Months before Oxford University Press declared “rizz” the 2023 Word of the Year in December, Mario Naric registered the domain name for 800 Canadian dollars (roughly $584), setting the stage for his cannabis company’s latest brand.

London, Ontario-based Motif Labs launched Rizzlers, a closed-loop vape system, in January.


Now Naric, the company’s 31-year-old CEO, hopes the products will repeat some of the success Motif’s other brands have achieved so far, particularly with the younger demographic of cannabis consumers.

Motif’s Boxhot brand – named after a sketch by comedian and former “Saturday Night Live” cast member Kyle Mooney – has Canada’s best-selling vape, the 1.2-gram Peach OG cartridge, according to Headset.

Boxhot controls approximately 19% of total vape market share in Canada, data

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