Months before Oxford University Press declared “rizz” the 2023 Word of the Year in December, Mario Naric registered the domain name rizzlers.com for 800 Canadian dollars (roughly $584), setting the stage for his cannabis company’s latest brand.
London, Ontario-based Motif Labs launched Rizzlers, a closed-loop vape system, in January.
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Now Naric, the company’s 31-year-old CEO, hopes the products will repeat some of the success Motif’s other brands have achieved so far, particularly with the younger demographic of cannabis consumers.
Motif’s Boxhot brand – named after a sketch by comedian and former “Saturday Night Live” cast member Kyle Mooney – has Canada’s best-selling vape, the 1.2-gram Peach OG cartridge, according to Headset.
Boxhot controls approximately 19% of total vape market share in Canada, data
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