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NBA great Gary Payton launches new cannabis brand with B.C.-based wellness company

B.C. Craft Supply Co. Ltd., a company focused on advancing cannabinoid and psychedelic innovation and psychotherapy, has inked a deal with NBA Hall of Famer Gary Payton to offer his new General Principle cannabis collection.

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The athletic wellness brand, General Principle, co-founded by Payton, a nine-time NBA All-Star, was launched today. The deal is between B.C. Craft Supply subsidiary Feelwell Brands Inc. and Payton’s Place LLC.

Meant for every athlete looking to their fitness and recovery programs, the collection includes performance-inspired cannabis products made of natural food ingredients, medicinal herbs and supplements, as well as premium cannabis and hemp extracts, notes a statement from B.C.

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