Terry Mendez is implementing sweeping changes at Safe Harbor Financial to diversify its core business and improve its standing as a publicly traded company.
The newly appointed CEO, who took over in February after the retirement of Sundie Seefried, wants to transform the business, expanding services for the debanked to exploring lending opportunities outside the cannabis industry.
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His plan to win over shareholders will leverage the financial services firm’s legacy – facilitating more than $25 billion in cannabis-related funds through partner banks – with data gleamed from its business and vast network of clients, lenders and marijuana operators.
“We’re not capitalizing on that data,” said Mendez, who wants to explore opportunities in crypto and the gaming industry as well as with ancillary cannabis companies.
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