New Jersey marijuana regulators have announced a new campaign to promote public health and safety around the state’s legalization law—an effort that, in part, will involve encouraging adults to use cannabis delivery services to mitigate the risk of impaired driving.
On Wednesday, the New Jersey Cannabis Regulatory Commission (NJ-CRC) unveiled what will be a year-long campaign involving distributing educational materials and promoting advertisements on issues such as preventing marijuana use during pregnancy, youth consumption and impaired driving awareness.
The “Cannabis Smart / Cannabis Safe” initiative comes more than a year after New Jersey’s adult-use market opened, with regulators and lawmakers taking various steps to build upon the reform with a focus on social equity and public safety.
“While the enabling legislation stipulates the Commission provide information to the public about safe and responsible cannabis consumption, we see safety and harm reduction messaging as more than legal obligation,” NJ-CRC Executive Director Jeff Brown said in a press release on Wednesday. “Safety is one of the values—with equity—that we have embraced as part of our mission and duty to the public.”
One of the more notable aspects of the campaign concerns impaired driving. While each state that has legalized
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