Rhode Island is now allowing some advertisements by retail licensees who sell both medical and recreational marijuana.
The legislation signed Monday by Gov. Dan McKee allows advertising only by the hybrid retail license type, according to guidance published by Rhode Island’s Office of Cannabis Regulation (OCR).
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The new law does not permit advertisements by “licensed cultivators, laboratories, or non-hybrid medical marijuana compassion centers, which will remain subject to the advertising restrictions present in the Medical Marijuana Program rules and regulations.”
Advertisements may run online, in broadcast media such as TV or radio, in print media such as newspapers, magazines and direct mail as well as outdoors on billboards and “street furniture.”
The ads must “clearly and conspicuously” show Rhode Island’s universal marijuana symbol in color as well as the retailer’s license number and the statement: “For Ages 21+ and medical cannabis patients.”
Prohibited marijuana advertisement
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