The governor of New York announced on Tuesday that the state is launching a public education campaign ahead of the 4/20 holiday to encourage adults to buy their marijuana from licensed shops to ensure that products are safe and that revenue is used to advance equity and reinvestment goals.
Gov. Kathy Hochul (D) said that the “Why Buy Legal New York” campaign is meant to “bolster the public health and safety of all New Yorkers, we are providing them with information they need to make informed decisions and enjoy cannabis responsibly.”
Educating people about the benefits of shopping at licensed storefronts is one thing, but as critics have routinely pointed out, the state’s current infrastructure for the adult-use market is lacking, with few regulated shops open for business and countless unregulated businesses meeting that demand for customers who might otherwise purchase from authorized retailers if more were operating.
In any case, the new campaign targets adults 21 and older with digital ads and education resources, including a guide on safe consumption practices, as well as graphics and videos featuring licensed cannabis business owners and messaging about the benefits of participating in the regulated market.
Via OCM.
Hochul said that campaign
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