New York’s governor unveiled a marijuana business and product verification tool on Thursday, with plans to post a QR code on licensed cannabis retailers and a universal symbol label for authorized cannabis products.
Meanwhile, New York City Mayor Eric Adams (D) held a press conference to tout enforcement actions against unlicensed businesses selling illegal products.
With the state’s first adult-use sales expected to begin before the end of the year, Gov. Kathy Hochul (D) said the verification system will give consumers assurances that the companies they patronize are legitimate and the products are tested. It could also further help the state direct consumers away from unlicensed marijuana storefronts that have cropped up while regulators have worked to launch the regulated market.
“These tools will help to protect public health and strengthen our ability to deliver the equitable cannabis market our law envisions,” Hochul said in a press release. “We will continue to work with our partners in municipalities across the state to enforce the law and shutdown illicit operators who are selling products that put New Yorkers at risk.”
Storefronts haven’t opened yet for the first round of recreational marijuana businesses that the Cannabis Control Board (CCB) approved last month.
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