A legalization campaign recently launched by Smart & Safe Florida has garnered the support of medical cannabis company Trulieve and Grammy-nominated country music group, The Bellamy Brothers. Trulieve has donated $5 million to the effort that could lead to a measure on the 2024 ballots.
According to Trulieve CEO Kim Rivers, legalization is all about access. “We came into this with a mission to provide access to high-quality products that are safe and have an appropriate value proposition to give folks control over their—in the original days—medical journey,” Rivers told News Service of Florida. “I don’t think that changes here.
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