New Frontier Data compared cannabis sales data for the month of November in 2021 and 2022, which shows a shift in sales patterns. While Green Wednesday was the third-highest grossing sales in 2021, sales collected in 2022 on Friday, Nov. 4; Friday, Nov. 11; and Sunday, Nov. 18 were nearly equivalent as Nov. 23 (this year’s Green Wednesday) and Nov. 25 (Black Friday). New Frontier Data consulted many of its leading experts to analyze the reasoning behind this change.
According to New Frontier Data Senior Research Analyst Noah Tomares, the Michigan cannabis industry is evolving rapidly compared to mature markets
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