Austin Stevenson
Within the past two years, growing public health concerns and the proliferation of personal wellness products have created more health-conscious and proactive consumers.
Recent market research indicates that 70% of consumers currently use food products for specific functional benefits to support their mental and physical well-being.
As more consumers prioritize their holistic health, this presents a timely opportunity for the cannabis industry to create tailored formulations that cater to these evolving and varied preferences.
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Considering how cannabis will only become more accessible in the years to come, brands have the ability to develop full-day product experiences that showcase the plant’s diverse applications.
Moving forward, brands can shift their focus away from conventional THC and CBD products and harness the power of relatively untapped terpenes and minor cannabinoids.
Embracing cannabis’ latest role as a functional product and creating customized offerings to support sleep, performance and rest can
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