Stacy Bryant
There are a few simple truths about social equity in cannabis: People from marginalized communities need job opportunities, companies need skilled workers and government mandates aren’t working as intended.
Here’s one more truth: Companies are independently leveraging the push for social equity to create a stronger, diverse workforce.
Particularly in states with established, maturing markets such as California, there’s an obvious need for cannabis companies to be proactive.
By forming strategic partnerships with organizations inside and outside the industry, companies are circumventing red tape to bring real change while boosting the workforce with skilled job candidates.
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Both partners benefit financially and socially by bringing more people from underserved communities into the sector and providing them with needed training and living-wage jobs.
Problem-solving in the private sector
While there’s no denying a segment of the cannabis industry has direct ties to the legacy market (myself
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