Sam Andras
Cannabis retail is becoming increasingly experiential around the country with today’s consumers expecting top-tier, thoughtfully designed stores that showcase a brand’s unique identity.
With more modern marijuana stores cropping up each day, it is essential that retailers make intelligent, creative design choices to help them stand out from the rest and keep customers coming back.
There are several ways that retailers can best tackle these critical decisions on the design of their stores from the ground up:
Using branding to keep customers coming back
The reality in cannabis today is that prices across the board are competitive, no matter the market or the sector.
ADVERTISEMENT
Simply put, consumers have a choice as to where they want to shop.
With this in mind, a retailer’s branding and physical presence should focus on the complete consumer experience to ensure that every guest has the most fulfilling visit
Read full article on Marijuana Business Daily
