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Opinion: How marijuana retailers can make their delivery services future-ready

Jack Underwood

Marijuana delivery has come a long way in the past decade.

With nearly half of U.S. adults having tried marijuana, a push for widespread legalization and a growing cannabis culture have made it easier than ever for MJ delivery operations to flourish.

However, it wasn’t always this way.

Before states such as California and Colorado began legalizing recreational marijuana, cannabis delivery was a covert affair, carried out through illicit trades in dorm rooms and fast-food restaurant parking lots.

Still, slightly more sophisticated methods arose.

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In the early 2000s, a network of organized delivery formats quietly emerged, in which cannabis users could make a call and a bicycle courier would arrive sometime during the day with a discreet delivery.

In California specifically, these services popped up as a way to evade restrictions on cannabis storefronts, even as the state made moves toward the sweeping legalization it enjoys

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