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Opinion: Marijuana industry optimism fueled by operational upgrades

Anthony Coniglio (Courtesy photo)

With recent reports that the U.S. Drug Enforcement Administration intends to reschedule marijuana, operators feel tremendous anticipation for significant, near-term cannabis industry reforms.

Whether it is rescheduling, the adult-use ballot initiative in Florida, recreational sales in Ohio or advancement of the SAFER Banking Act, the cannabis industry is buzzing with excitement for important catalysts to come to fruition – and rightfully so.

While caught up in discussions about the next big announcement, the cannabis industry has overlooked the impressive work marijuana operators did in 2023 to improve operating performance and efficiency.

For many companies, this progress established their ability to survive and even thrive in a world without incremental reform.

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