(This story is part of the cover package in the July issue of MJBizMagazine.)
Guy Rocourt, the CEO of Papa & Barkley, a California-based infused products maker, has followed cannabis research from his earliest days in the legal marijuana industry.
As the company’s former chief operating officer, Rocourt infused what he learned into the balms, edibles, tinctures and other products Papa & Barkley produces. For example, he started including lavender in whole-plant cannabis balms after reading an Israeli research paper that found the plant helped cannabinoids penetrate the skin.
Such research, Rocourt reasoned, would lend credibility to the products while educating the company’s patients.
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“We’ve always wanted to make products that are based on the most accurate cannabis science, so I can go out and speak agnostically about (the research),” Rocourt said. “The more you (the customer) know, the more likely you are to buy Papa & Barkley
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