Cannabis sales in Canada dropped last year, but pre-roll sales continued to rise and are on the verge of becoming the top sales category in the country.
Flower sales dropped 9.3% in 2024 and edibles plunged 12.4% last year, contributing to a total cannabis revenue decline of 3.27%, according to a Custom Cones USA report based on Headset data.
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Total cannabis revenue refers to the total sales value of finished products at stores across all categories.
At the same time, pre-roll sales rose 1.24% and units sold increased 1%.
In Canada, flower is the sales leader by 0.25% beating pre-roll sales by $11.4 million, said James Valentine, content marketing manager for Renton, Washington-based Custom Cones USA.
“There is heavy producer investment in
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