As consumer preferences shift toward convenience and ready-to-use products, pre-rolled joints have evolved from a niche offering to a staple on retail shelves and are emerging as one of the fastest-growing segments of the cannabis industry.
Between June 2023 and June 2024, pre-rolls experienced the biggest increase in sales revenue among all categories, jumping 11.89%, according to a recent study.
ADVERTISEMENT
Pre-rolls accounted for more than $4.1 billion in sales and sold over 394 million units during that time frame, the study shows.
The study was conducted by Renton, Washington-based pre-roll packaging and manufacturing company Custom Cones USA and Seattle-headquartered cannabis industry analytics firm Headset.
“Quality has continued to increase, and prices continue to drop,” said Harrison Bard, co-founder and CEO of Custom Cones
Read full article on Marijuana Business Daily
