Do principles lead to profit? For North 40 Cannabis, a small cannabis producer in northeastern Saskatchewan, the answer is yes.
Gord Nichol, owner and president of North 40, said his privately held company is profitable – an uncommon (and some would say exceptionally rare) feat in Canada’s burgeoning cannabis industry.
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The business also stands out in a sea of competitors by being largely family run, self-financed and focused successfully on premium-quality craft cannabis.
“Transparency, authenticity,” Nichol said when asked to describe his approach to business.
“When I got into this industry, every one of these damn companies was lying to everyone about everything. I thought, ‘All I need to do is tell the truth,’” he said.
Like any business, Nichol and his team had to overcome major hurdles.
The 57-year-old entrepreneur and his wife even mortgaged their home to finance the business.
And two years ago, North 40
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