Cannabis use and feeling good have gone together for centuries.
So when a global pandemic helped make wellness products some of the fast-growing consumer goods on a global scale, cannabis operators saw a golden business opportunity.
But marketing cannabis products to wellness-minded consumers isn’t as simple as wrapping the same old products in soothing colors.
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And cannabis marketers seeking new consumers should be careful not to alienate legacy marijuana users who might find it off-putting when their favorite brands appear to give themselves mainstream makeovers to chase wellness dollars.
It’s a tricky balance – but one that can pay big dividends.
The health and wellness sector was estimated to be worth roughly $1.5 trillion last year and is projected to grow 5%-10% a year, according to global management consulting firm McKinsey & Co. The company found that those wellness-minded shoppers are looking for products that are:
Natural.
Read full article on Marijuana Business Daily
