A new report notes that price, more than any other factor, is driving cannabis purchases in Canada.
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The report, a collaboration among cannabis market research firm BDSA, Deloitte Canada and Hifyre Inc., the technology subsidiary of Fire & Flower Holdings Corp., focuses on pricing in North America.
“Pricing is consistently indicated as a primary factor in purchasing decisions,” Matthew Hollingshead, president of Hifyre and chief innovation officer at Fire & Flower, said in a statement.
“As existing markets mature and new markets come online, cannabis pricing is expected to remain extremely volatile, though there are some similarities in trends to traditional CPG (consumer packaged goods)
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