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Early in the COVID-19 pandemic, the existential crisis was clear – the coronavirus threatened the fabric of society and many businesses’ ability to continue to operate normally.
Marijuana was hit particularly hard: Up to 95% of cannabis vaporizer components were suddenly closed off; other supplies key to business continuation were squeezed as well, particularly when single source suppliers were involved.
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“Resilience,” sometimes interpreted as a “shrink-to-survive” tactic, became a go-to.
While tactical resilience worked to varying degrees early in the pandemic, the long-range benefit of resilience as a strategy deserves another look in anticipation that the future is guaranteed to bring change.
The International Organization for Standardization (ISO) defines resilience as “the capability of an organization to continue the delivery of products or services at acceptable predefined levels following
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