“We are aware that licensees will need time to come into compliance with some of the new rules, and specifically for packaging.”
By Rebecca Rivas, Missouri Independent
For decades, there’s been a global movement urging “plain packaging” on tobacco products—or packaging with limited colors and frills—after numerous studies found it makes cigarettes less appealing to young people.
Missouri will soon be a testing ground to see if plain packaging has the same impact for recreational marijuana.
When voters passed the constitutional amendment to legalize recreational marijuana, it included a provision that labels and packaging for marijuana-related products, “shall not be made to be attractive to children.”
Missouri will become one of few states that require plain packaging in the adult-use cannabis market, according to the Network for Public Health Law. The others include Connecticut, Massachusetts and New Jersey.
The packaging requirements are part of Missouri’s new cannabis regulation rules that go into effect on July 30.
Amy Moore, director of Missouri’s cannabis regulation under the Missouri Department of Health and Senior Services (DHSS), recently said the approach “ensures the health and safety information is the focus of the packaging.”
And it diminishes the appeal to children.
“This approach to packaging is familiar to all of us,” Moore
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