Canadian cannabis retailer High Tide has entered into a definitive agreement to acquire high-end brand Queen of Bud, including all intellectual property, trademarks and other assets.
The price of the acquisition was 1 million Canadian dollars ($740,000), of which CA$100,000 will be paid in cash and the remainder in High Tide shares, High Tide said in a new release.
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Both companies are based in Calgary, Alberta.
Queen of Bud founder Ashley Newman will remain with the company as global brand ambassador.
“I am thrilled to welcome Queen of Bud into our High Tide family,” CEO Raj Grover said in a statement.
“With well-established brand equity and an extensive customer base across Canada, especially among women, this is an exciting new addition with tremendous
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