As the industry, consumers and other enthusiasts prep for another April 20 cannabis celebration, the date is taking on new importance nationwide for advocacy, unity and business.
In marijuana retail, 4/20 is by far the biggest sales day of the year, rivaling the mainstream shopping frenzies of Black Friday or Cyber Monday.
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In response, retail operators and brands are initiating a wide range of promotions, community initiatives and marketing campaigns to drive the best return on investment (ROI), a vital metric given the widespread financial and operational challenges many are facing.
Several retailers across the country, such as Hi! People Cannabis Market, are celebrating their first high holiday.
The Derby, Connecticut, store is holding a block party Saturday night to encourage early purchases
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