A new Senate bill filed on Tuesday would allow marijuana businesses in legal jurisdictions to advertise cannabis products and services on radio and TV without fear of being penalized by federal regulators.
The legislation from Sen. Ben Ray Luján (D-NM) is being titled the “Secure and Fair Enforcement (SAFE) Advertising Act.” The intent is similar to an amendment included in a recently House-passed spending package.
The standalone bill would block the Federal Communications Commission (FCC) from denying or otherwise penalizing broadcast stations that allow marijuana-related radio or TV ads as long as “the activities of the cannabis-related legitimate business or service provider were, at the time of the broadcast or other transmission of advertising,” were legal in the state, tribe or territory.
“As more states enact common-sense cannabis legislation, it’s crucial that radio and TV stations can accept advertising without fear of losing their license,” Luján, who chairs the Senate Commerce Subcommittee on Communications, Media, and Broadband that has jurisdiction over FCC, said in a press release.
There are some additional requirements to the bill that would be unique to cannabis ads, however.
For example, any advertisement that promotes the sale of a marijuana product would have to include the following
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