George Smitherman, the longtime executive director of the Cannabis Council of Canada, is stepping down, and the organization is immediately commencing a search for his replacement.
The Cannabis Council, known as C3, is Canada’s largest cannabis lobby group and the national and international representative of Canada’s licensed producers and processors.
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Treasurer Tamara Lovi and Secretary Elisabeth Sieber will serve as acting co-executive directors.
C3’s board will initiate a comprehensive search for a new executive director.
“George has played a pivotal role in advancing the profile and objectives of C3, leaving an indelible mark on our organization,” the organization said in a news release.
“His leadership, thinking, and indomitable spirit have been instrumental in driving positive change for our industry and fostering a
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