John Mueller likes to describe Greenlight Dispensary as the biggest multistate operator in the marijuana space you’ve never heard of.
And if you don’t live in Arkansas, Missouri, South Dakota or West Virginia, he’s probably right.
ADVERTISEMENT
The Kansas City, Missouri-based company operates 24 dispensaries in those four states, with another eight retail locations under construction in so-called flyover states.
That’s one of several strategic differences compared to other MSOs, which tend to plant their flags in more mature markets on the coasts and other heavily populated areas.
“We still have the gas pedal down on the dispensary front,” said Greenlight CEO Mueller, who aims to have 40 retail stores operating by the end of the second quarter of 2023.
For now, Mueller and his growing team of nearly 400 staffers are content competing in less-crowded, limited-license markets, where Greenlight typically enters as a medical marijuana retailer before
Read full article on Marijuana Business Daily
